Taking Bookings For December
Startups are a science.
Form hypotheses, run experiments & seek peer-review
Form hypotheses, run experiments & seek peer-review
We design, develop and
validate ideas for startups
& aspiring founders.
We design, develop and
validate ideas for startups
& aspiring founders.
OUR WORK
"I can assure you — these guys know what they’re doing ... immediately grasped the concept and came up with a solution that matched my vision perfectly."
— Website Re-design for Discovry!
“Delight to work with. Great eye for design, super engaged and responsive, brings a great productive energy. Highly recommend!”
— MVP design for Dreamy Domains
Validation lab
HYPOTHESIS
Many founders waste months building something to find out no one wants it.
Money comes and goes, but time only comes once. Therefore, instead of jumping straight into building, we believe validating whether an idea has demand first helps you not only learn whether or not it is worth building, but if it is, you can build with confidence and clarity.
Money comes and goes, but time only comes once. Therefore, instead of jumping straight into building, we believe validating whether an idea has demand first helps you not only learn whether or not it is worth building, but if it is, you can build with confidence and clarity.
Methodology
We work with you to validate your idea in a short sprint where we offer the following services.
We work with you to validate your idea in a short sprint where we offer the following services.
01
Landing Page
We design and launch a polished one-page site that clearly communicates your idea, building trust fast through strong visuals, benefits, and calls-to-action. Give your idea the best chance possible.
02
Wait List
Interested users can sign up, giving you a tangible signal of demand. Beyond numbers, it’s a pool of potential early adopters or beta testers to engage with directly.
03
Deep User Insights
A waitlist shows interest, but not commitment. We gather deeper insights through short surveys and optional interviews, also helping you tailor your build for your potential user base.
05
Targeted Promotion
We help you share your idea in the right places — from niche communities to launch platforms like Product Hunt. The goal: meaningful feedback from potential users, not vanity traffic.
04
Expert Feedback
Get feedback on your idea from industry experts in our networks. We put your idea in front those who may have the relevent domain knowledge so that you can get the most relavent insights.
$$$
Flexible Involvement
Choose the level of involvement that fits you — whether you want a quick setup handled by us, or a full sprint where we work together closely. We’ll tailor pricing around your level of involvement.
Find out in weeks, what others find out in months—
"Is there any actual demand for my idea?"
Find out in weeks, what others find out in months —
"Is there any actual demand for my idea?"
LAB NOTES
How Long Does It Take?
01
Our validation sprints are designed to be fast but not rushed. You should start seeing clear signs of whether there’s genuine interest in your idea within one to two weeks. Sometimes even sooner. We focus on speed and signal quality, finding out enough to give you real confidence (or a clear reason to move on) without dragging the process out for months.
How Long Does It Take?
01
Our validation sprints are designed to be fast but not rushed. You should start seeing clear signs of whether there’s genuine interest in your idea within one to two weeks. Sometimes even sooner. We focus on speed and signal quality, finding out enough to give you real confidence (or a clear reason to move on) without dragging the process out for months.
How Long Does It Take?
01
Our validation sprints are designed to be fast but not rushed. You should start seeing clear signs of whether there’s genuine interest in your idea within one to two weeks. Sometimes even sooner. We focus on speed and signal quality, finding out enough to give you real confidence (or a clear reason to move on) without dragging the process out for months.
Why Not Just Build First?
02
You most definitely can. This is an approach that has worked for many and it is a great way to learn skills and gain experience building. But you may also learn the hard way why validating first may be wise too. Our service is for those who want to build with purpose, not on gut feeling. It’s for founders who value evidence before effort. Fundamentally, money comes and goes, but time only comes once. You only have so much of it, and so for many, ensuring it is used efficiently is valuable. Building first means committing early to a direction you haven’t yet tested. Validation lets you explore multiple directions faster, saving months that could otherwise be spent fixing what wasn’t needed in the first place. When validating first, you already know whether there is a user base you are building for or not.
Why Not Just Build First?
02
You most definitely can. This is an approach that has worked for many and it is a great way to learn skills and gain experience building. But you may also learn the hard way why validating first may be wise too. Our service is for those who want to build with purpose, not on gut feeling. It’s for founders who value evidence before effort. Fundamentally, money comes and goes, but time only comes once. You only have so much of it, and so for many, ensuring it is used efficiently is valuable. Building first means committing early to a direction you haven’t yet tested. Validation lets you explore multiple directions faster, saving months that could otherwise be spent fixing what wasn’t needed in the first place. When validating first, you already know whether there is a user base you are building for or not.
Why Not Just Build First?
02
You most definitely can. This is an approach that has worked for many and it is a great way to learn skills and gain experience building. But you may also learn the hard way why validating first may be wise too. Our service is for those who want to build with purpose, not on gut feeling. It’s for founders who value evidence before effort. Fundamentally, money comes and goes, but time only comes once. You only have so much of it, and so for many, ensuring it is used efficiently is valuable. Building first means committing early to a direction you haven’t yet tested. Validation lets you explore multiple directions faster, saving months that could otherwise be spent fixing what wasn’t needed in the first place. When validating first, you already know whether there is a user base you are building for or not.
How Do You Build The Landing Page?
03
We can approach it two ways: Option 1 – Custom Build: We create the page from scratch, designing and developing it to reflect your exact vision. This gives you full control over the look, feel, and tone — but it takes more setup time, and the sprint naturally runs a little longer. Option 2 – Curated Templates: If speed is priority, you can also select from a range of our curated website templates. These are hand-picked by us for clarity, responsiveness, and conversion. We then tailor the visuals, copy, and structure to match your idea — so it feels custom but launches much faster.
How Do You Build The Landing Page?
03
We can approach it two ways: Option 1 – Custom Build: We create the page from scratch, designing and developing it to reflect your exact vision. This gives you full control over the look, feel, and tone — but it takes more setup time, and the sprint naturally runs a little longer. Option 2 – Curated Templates: If speed is priority, you can also select from a range of our curated website templates. These are hand-picked by us for clarity, responsiveness, and conversion. We then tailor the visuals, copy, and structure to match your idea — so it feels custom but launches much faster.
How Do You Build The Landing Page?
03
We can approach it two ways: Option 1 – Custom Build: We create the page from scratch, designing and developing it to reflect your exact vision. This gives you full control over the look, feel, and tone — but it takes more setup time, and the sprint naturally runs a little longer. Option 2 – Curated Templates: If speed is priority, you can also select from a range of our curated website templates. These are hand-picked by us for clarity, responsiveness, and conversion. We then tailor the visuals, copy, and structure to match your idea — so it feels custom but launches much faster.
How involved do I need to be?
04
That’s entirely up to you. Some founders prefer a hands-off approach, letting us handle setup and execution while they focus on their day job or other projects. We deliver a short validation report outlining what we tested, what responses came in, what worked, and what didn’t. You’ll see engagement data (clicks, sign-ups, survey feedback) and our interpretation of what it means for your next step — whether that’s to proceed, pivot, or pause. Others choose a collaborative sprint, working with us to implement elements of the sprint directly. You can choose exactly how involved you'd like to be or what you would like us to handle. We adapt to how you like to work — and adjust our pricing accordingly. The more hands on you are, the less justification we have to charge as much. This will also give you more direct insight into the process and see the validation unfold.
How involved do I need to be?
04
That’s entirely up to you. Some founders prefer a hands-off approach, letting us handle setup and execution while they focus on their day job or other projects. We deliver a short validation report outlining what we tested, what responses came in, what worked, and what didn’t. You’ll see engagement data (clicks, sign-ups, survey feedback) and our interpretation of what it means for your next step — whether that’s to proceed, pivot, or pause. Others choose a collaborative sprint, working with us to implement elements of the sprint directly. You can choose exactly how involved you'd like to be or what you would like us to handle. We adapt to how you like to work — and adjust our pricing accordingly. The more hands on you are, the less justification we have to charge as much. This will also give you more direct insight into the process and see the validation unfold.
How involved do I need to be?
04
That’s entirely up to you. Some founders prefer a hands-off approach, letting us handle setup and execution while they focus on their day job or other projects. We deliver a short validation report outlining what we tested, what responses came in, what worked, and what didn’t. You’ll see engagement data (clicks, sign-ups, survey feedback) and our interpretation of what it means for your next step — whether that’s to proceed, pivot, or pause. Others choose a collaborative sprint, working with us to implement elements of the sprint directly. You can choose exactly how involved you'd like to be or what you would like us to handle. We adapt to how you like to work — and adjust our pricing accordingly. The more hands on you are, the less justification we have to charge as much. This will also give you more direct insight into the process and see the validation unfold.
What if my idea doesn’t validate?
05
Then we’ve done our job. A failed validation is often a win in disguise — it means you’ve avoided spending months building something the market didn’t want. You’ll still walk away with insight into why it didn’t click. Maybe the audience was wrong, the framing off, or the problem less painful than expected. You can use that knowledge to pivot quickly or refine your next idea with more direction than before.
What if my idea doesn’t validate?
05
Then we’ve done our job. A failed validation is often a win in disguise — it means you’ve avoided spending months building something the market didn’t want. You’ll still walk away with insight into why it didn’t click. Maybe the audience was wrong, the framing off, or the problem less painful than expected. You can use that knowledge to pivot quickly or refine your next idea with more direction than before.
What if my idea doesn’t validate?
05
Then we’ve done our job. A failed validation is often a win in disguise — it means you’ve avoided spending months building something the market didn’t want. You’ll still walk away with insight into why it didn’t click. Maybe the audience was wrong, the framing off, or the problem less painful than expected. You can use that knowledge to pivot quickly or refine your next idea with more direction than before.
How Much Does It Cost?
06
Pricing depends on how involved you want us to be. Additionally, simple setup using a Framer template costs less than a fully bespoke build. Our goal is to keep it accessible — a small, smart investment that saves you the far greater cost of building blind. If you are interested in finding out more, get in touch with us and we can discuss your idea, budget and exact strategy further.
How Much Does It Cost?
06
Pricing depends on how involved you want us to be. Additionally, simple setup using a Framer template costs less than a fully bespoke build. Our goal is to keep it accessible — a small, smart investment that saves you the far greater cost of building blind. If you are interested in finding out more, get in touch with us and we can discuss your idea, budget and exact strategy further.
How Much Does It Cost?
06
Pricing depends on how involved you want us to be. Additionally, simple setup using a Framer template costs less than a fully bespoke build. Our goal is to keep it accessible — a small, smart investment that saves you the far greater cost of building blind. If you are interested in finding out more, get in touch with us and we can discuss your idea, budget and exact strategy further.
ARTA LABS © 2025
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
ARTA LABS © 2025
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
ARTA LABS © 2025
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator